CONCEPTS | DEFINITIONS | TASKS | EXAMPLES |
Target Population | Group of people to which the survey applies | Identify precisely the people by location, role, and important characteristics. | All individuals in N.J. above the age of 16 |
Sample | Portion of the target population which is actually surveyed. | Develop procedures for selecting from the most representative sample. | Simple random sample |
Closed-Choice Question | Type of question in which respondent has a limited number of alternative answers. | Prepare a precise and clearly stated question with a small number of distinct answers. | Do you have a full-time job? Yes__ No__ |
Open-ended Question | Type of question in which respondent can answer in his or her own words. | Prepare a clearly stated question and codes for expected answers. | What is the reason for your unemployment? (Code whether blame is placed on government, business, education or self.) |
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