| CONCEPTS | DEFINITIONS | TASKS | EXAMPLES |
| Target Population
|
Group of people to which the survey applies
|
Identify precisely the people by location, role, and important characteristics.
|
All individuals in N.J. above the age of 16
|
| Sample
|
Portion of the target population which is actually surveyed.
|
Develop procedures for selecting from the most representative sample.
|
Simple random sample
|
| Closed-Choice Question
|
Type of question in which respondent has a limited number of alternative answers.
|
Prepare a precise and clearly stated question with a small number of distinct answers.
|
Do you have a full-time job? Yes__ No__
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| Open-ended Question
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Type of question in which respondent can answer in his or her own words.
|
Prepare a clearly stated question and codes for expected answers.
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What is the reason for your unemployment? (Code whether blame is placed on government, business, education or self.)
|