Project LEGAL's

Public Policy Analyst



Public Policy Steps


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Strategies for Achieving Strategy Goals


4. Change the priority of other players..

Priority strategies fall into three categories:

  • Trying to raise priority by creating events that generate publicity or distributing information on the issue.
  • Trying to lower priority by keeping the issue quiet generating other issues that take your issue out of the spotlight.
  • Trying to raise or lower priority by compromising or re-defining a proposed policy.

Use publicity with care. It is not always to your advantage to raise the priority of all players. If your opponents have high priority and those who support you have lower priority, raising priority will improve your situation. However, if your supporters already have high priority and your opponents don't, raising priority will hurt you. In fact, in this last instance, your strategy goal should be to lower priority among players.