SUMMARY

CONCEPTS DEFINITIONS TASKS EXAMPLES
Target Population Group of people to which the survey applies Identify precisely the people by location, role, and important characteristics. All individuals in N.J. above the age of 16
Sample Portion of the target population which is actually surveyed. Develop procedures for selecting from the most representative sample. Simple random sample
Closed-Choice Question Type of question in which respondent has a limited number of alternative answers. Prepare a precise and clearly stated question with a small number of distinct answers. Do you have a full-time job?   Yes__   No__
Open-ended Question Type of question in which respondent can answer in his or her own words. Prepare a clearly stated question and codes for expected answers. What is the reason for your unemployment? (Code whether blame is placed on government, business, education or self.)

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